Color Touch Instamatic Demi-Permanent Hair Color

Color Touch by Wella
SKU#: USA-M-813068 UPC#:

Color Touch Instamatic Demi-Permanent Hair Color

Color Touch by Wella
SKU#: USA-M-813068 UPC#:
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Muted Mauve USA-817029
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Smokey Amethyst USA-817027
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Clear Dust USA-817031
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  • Create the latest looks quickly and easily with Wella Color Touch Instamatic hair color gloss. This mildly oxidizing, professional demi-permanent hair color finish gives a temporary, delicate matte gloss and muted shine for a diffused color effect. Color Touch Instamatic technology, created with a fine blend of color pigments, allows this demi-permanent hair gloss to provide hair with a professional on-trend finish.
    1. Mixing Recommendation: Mix Color Touch demi-permanent hair color finish 1 : 1 with Color Touch Emulsion 1.9 % or 4 %. 
    2. Apply color to the roots, on dry or pre-shampooed hair, using a brush or applicator bottle.
    3. Virgin Application: Apply to lengths and ends using a brush or applicator bottle.
    4. Application & Development Time: Develop for 5–20 min depending on desired intensity.
    5. Retouch Application: Apply formula to lengths and ends in the last 10 minutes of development time.
    6. When development is complete, add some lukewarm water and gently emulsify.
    7. Rinse thoroughly with water.
    8. Wash hair once with Wella Professionals Brilliance or Elements Shampoo.
    9. To neutralize oxidation residues and stabilize color, Wella recommends Wella Professionals Color Post Treatment.
    • Formulated with a fine blend of color molecules.
    • Ideal for low commitment, fun color.
    • No white hair coverage.
    • Unique matte gloss service.
    • Designed without ammonia.
    • Low maintenance, virtually invisible root re-growth.
  • See individual packaging for ingredients.