USA-037639
Wella Professionals’ Color Touch just had an upgrade! The new built-in Metal Purifier enables true-to-tone vinyl color results no matter the hair condition, so everyone can experience its iconic intense vibrancy and glossy shine with the low commitment of a demi-permanent color.
- Always mix Color Touch with Color Touch Emulsion 1.9% or 4% in a 1:2 ratio.
- You can mix in a bowl or bottle depending on preference of application.
- Wear suitable gloves and apply to clean, towel dried hair.
- Develop the color for 20 minutes without heat, or 15 minutes with heat.
- 100+ fully-intermixable shades including pure pigments
- Up to 70% gray coverage*
- Suitable for transformative toning and color correction
- Includes Metal Purifier to help prevent hair damage caused by metals
- Vegan and globally committed to no animal testing**
- Ammonia-free***
- Use with Color Touch Emulsion in a 1:2 mixing ratio
*With Color Touch Plus
**Wella Company is a member of the International Collaboration on Cosmetics Safety
***Excluding Color Touch Plus and Instamatic
Aqua/Water/Eau, Cetearyl Alcohol, Ethanolamine, Laureth-3, Sodium Laureth Sulfate, Glyceryl Stearate SE, Sodium Sulfate, Trisodium Ethylenediamine Disuccinate, Decyltetradecanol, Sodium Lauryl Sulfate, Toluene-2,5-Diamine Sulfate, Parfum/Fragrance, Sodium Cocoyl Isethionate, Sodium Sulfite, Ascorbic Acid, 2-Methylresorcinol, Resorcinol, Disodium EDTA, p-Aminophenol, 4-Amino-2-Hydroxytoluene, Hexyl Cinnamal, Sodium Hydroxide, Limonene, Benzyl Benzoate.