CHI Ionic Permanent Shine Hair Color is a collection of 100 ammonia-free permanent hair colors that deliver an intense and even color deposit. It gives colorists and stylists the ability to reach their desired shade without sustaining damage, resulting in a dimensional, long-lasting color with the ultimate shine. Formulated with permanent hair dyes and is enriched with Hue Definition Technology. This groundbreaking formula possesses exceptional penetrability to lock in the color while enhancing depth and dimension between each strand, resulting in a more vibrant shine.

Formulated without ammonia and PPD, the formulas are easy to use and are true-to-tone, offering unparalleled performance and consistent results for the perfect color every time. Featuring Hue Definition Technology, a unique complex of Aloe Vera, Hyaluronic Acid, and Silk Protein, the formulas are tailored to penetrate deep within the hair cortex to deposit color while at the same time, replenishing hydration and locking in moisture to avoid sustaining damage during processing and keep hair healthy.

The results are unmatched, delivering full saturation and deep color penetration. The color applies evenly and gently, leaving you with a color that has depth and dimension between each strand. Hair has a visibly vibrant, high-gloss shine that is fade-resistant for retention and longevity.