What is it?

Discover a dazzling spectrum of bold, brilliant color with Joico® Color Intensity® —our intensely concentrated pigments designed to help you create wow-worthy results that last up to 20+ shampoos.*

Color Intensity’s intermixable formula can be applied straight from the tube, or mixed and mingled to your heart’s content for endless creative possibilities. Bonus benefit: NO DEVELOPER REQUIRED!

Shade Palette:

• BOLD SHADES: Intense vibrancy that lasts up to 20+ shampoos*
• METALLIC SHADES: Lustrous, multidimensional metallics that lasts up to 15 shampoos*
• POWER PASTEL SHADES: Creamy, luxiours pastels that lasts up to 10 shampoos*
• PEARL PASTEL SHADES
• LOVE AURA SHADES
• CLEAR MIXER

How will this benefit you in your salon?

This collection of hair dye provides an unmatched range of striking colors that are ideal for creating a statement and enhancing your customers' appearances. Moreover, Joico Color Intensity's exclusive Quadramine Complex technology guarantees that each hair strand is carefully conditioned and preserved while being colored, giving you the peace of mind that you're providing excellent results without jeopardizing the health of your customers' hair.

Joico Color Intensity Semi-Permanent Hair Color delivers outstanding staying power, so your clients' new color will endure for weeks without fading or washing out, whether you're seeking to produce eye-catching reds, breathtaking blues and greens, or any other brilliant shade.

Joico Color Intensity Semi-Permanent Hair Color is ideal for use in-salon because of its user-friendly recipe, which enables you to get gorgeous color effects fast and effectively. Therefore, if you're ready to elevate your customers' hair to the next level with strong, brilliant color, go no farther than Joico Color Intensity.

1. Apply to clean, dry hair (¼-inch from the scalp).
2. Process for 20 minutes.
3. Rinse well with cold water for several minutes, rinsing each color separately.
4. Shampoo with K-PAK® Color Therapy. Apply K-PAK Cuticle Sealer, then rinse.
5. Finish with K-PAK Hydrator.
   • Do not mix with Vero K-PAK Color, Vero K-PAK Chrome, LumiShine, or Blonde Life shades.
   • Wear gloves to avoid staining.
   • After lightening, tone hair with Vero K-PAK Color, Vero K-PAK Chrome, LumiShine Demi-Liquid, LumiShine Demi-Permanent, or Blonde Life Quick Tone shades to create the ideal base for vibrancy.

• Over-the-top vibrancy that lasts and lasts.
• Reconstructs for guaranteed healthier-looking hair after every color service.
• Ultra nourishing Kukui Nut Oil leaves hair gorgeously conditioned + amps up shine.
• Intermixable shades = endless creative possibilities

* Depending on daily care habits, hair history, hair texture, and Color Intensity shade. Not all colors available globally; check with your distributor for more details.

Why you need Joico Color Intensity Semi-Permanent Hair Color?

Intensely concentrated pigments: The pigments in Joico Color Intensity are highly concentrated, which means that they offer bold and vibrant color that lasts longer.

Inter-mixable formula: Joico Color Intensity's intermixable formula allows you to mix and mingle the colors to your heart's content, giving you endless creative possibilities.

No developer required: Unlike other hair color products, Joico Color Intensity does not require a developer, making it easier and more convenient to use.

Unique Quadramine Complex technology: Joico Color Intensity's Semi-Permanent Hair Color has a unique Quadramine Complex technology ensures that each strand of hair is deeply conditioned and protected while being colored, delivering exceptional results without compromising the health of your clients' hair.

Exceptional staying power: Joico Color Intensity offers exceptional staying power, with the color lasting up to 20+ shampoos for bold shades, up to 15 shampoos for metallic shades, and up to 10 shampoos for power pastel shades.