Scruples Pure Oxi Cr?me Developer Demi Permanent contains a revolutionary pH adjuster that neutralizes the ammonia in permanent hair color, transforming it into a no-lift, deposit-only haircolor. With no lifting action, it is the perfect choice for coloring the hair the same level or darker, low lighting, refreshing the length and ends, corrective color application and toning prelightened hair. The mixture forms a rich, creamy consistency that stays moist and allows for precise application.