1. Apply a small amount* of concentrate to hands.
2. Add water and mix in hands to build lather.
3. Apply directly to wet hair and massage in, adding more water if needed.
4. Rinse out and follow with Rice Water Protein + Moisture Strengthening Treatment.
5. For best results, use once per week.

*Usage amount will vary based on hair thickness, length, and texture: short - 1 pea size, med - 2 pea sizes, long - 3 pea sizes – packaging has dosage indicator on the tube.

• Concentrated formula creates a rich, creamy lather for an ultra-nourishing, non-stripping cleanse.
• Formulated with Briogeo's Proprietary Rice Complex that help strengthen + protect hair from future damage.
• Sustainably formulated + packaged for minimal impact + maximum benefits.
• Rich Rice Shampoo Concentrate is a water-activated treatment shampoo infused with the optimal balance of rice protein + moisture to replenish severely damaged hair.
• Unique formula is 3x more concentrated than traditional shampoos and is sustainably packaged in a fully recyclable aluminum tube.

Glycerin*, Water/Aqua/Eau, Sodium Cocoyl Isethionate*, Sodium Cocoyl Methyl Isethionate*, Sodium Lauroyl Sarcosinate*, Saccharomyces/Rice Ferment Filtrate*, Citric Acid*, Capryloyl/Caproyl Methyl Glucamide*, Coconut Acid*, Lauroyl/Myristoyl Methyl Glucamide*, Hydrogenated Castor Oil/Sebacic Acid Copolymer*, Hydrolyzed Rice Protein*, Rice Bran Oil/Hydrogenated Rice Bran Oil Esters*, Selaginella Lepidophylla Extract*, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride*, Lactobacillus Ferment*, Panthenol*, Argania Spinosa Kernel Oil*, Saccharina Longicruris Extract*, Ceramide NP*, Prunus Amygdalus Dulcis (Sweet Almond) Oil*, Rosa Canina Seed Oil*, Biotin, Oryza Sativa (Rice) Bran Water*, Pentylene Glycol*, Sodium Isethionate, Potassium Sorbate, Sodium Benzoate, Fragrance (Parfum), Caprylhydroxamic Acid*, Benzyl Alcohol