MIXING INSTRUCTIONS:

1. Mix 1:1 with 5 Volume Blonde Life Coconut Oil Developer.
2. Best applied with a color applicator bottle.
3. When mixing in a bottle, add developer first, then color and shake well.

TIMING:

1. Process up to 20 minutes or until desired tone is achieved, at room temperature.

POST-COLOR SERVICE:

1. Rinse thoroughly.
2. Shampoo with Blonde Life Brightening Shampoo.
3. Rinse well.
4. Apply Blonde Life Brightening Masque and leave in for 5 minutes.
5. Rinse thoroughly and towel-dry hair.
6. Style as usual with your favorite Joico products.

DEFY DAMAGE SERVICE:

1. For damage protection, use with Joico Defy Damage ProSeries 1 before color service and Joico Defy Damage ProSeries 2 for a post-color service treatment.

IDEAL WHEN…

• You want to deliver shiny and brilliant ice-blonde results.
• Neutralizing unwanted warmth and delivering cool/ashy results.
• You want to restore icy freshness to blonde hair that has gone brassy.
• You want to create strong, steely blonde looks.
• You want to achieve the palest of ashy tones.
• You want to create customized cool-blonde tones.
• You want healthy-looking hair after toning.

• Joico's silver inspired range of Demi Glosses don’t just banish brass and allow you to personalize your blonding service quickly and easily—they also leave hair feeling soft, hydrated, and strong in the process.
• Developed to help achieve a cool blonde result.
• Titanium shades are designed to provide a range of silver/steel/gray/smoky tones for the Blonde Life Demi Gloss collection.
• Blue Violet shades help deliver cool iridescent and pearl blonde results on lighter tones, while helping fight unwanted brassy tones in blonde hair.
• Builds bonds for strong blondes.
• One formula tones, glazes & glosses.
• Helps refresh dull-looking, brassy blonde hair.
• Intermixable shades, for customizable results in one step.
• Ideal viscosity for drip-free bottle application.
• Ammonia-free formula.
• pH balanced for optimal color performance.
• Leaves hair feeling conditioned - even on damaged, color-treated or bleached hair.

Propylene Glycol, Aqua (Water, Eau), C12-15 Alketh-3, Laureth-23, Isopropyl Alcohol, Ethanolamine, Lauramide MEA, Cetrimonium Chloride, Oleic Acid, Benzyl Alcohol, Acetamide MEA, Decyl Glucoside, Sodium Chloride, Arginine, Erythorbic Acid, Parfum (Fragrance), Cocamidopropyl Betaine, Tetrasodium EDTA, Sodium Sulfite, Toluene-2,5-Diamine Sulfate, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Resorcinol, Calophyllum Inophyllum Seed Oil, Cocos Nucifera (Coconut) Oil, m-Aminophenol, 2,4-Diaminophenoxyethanol HCl, 2-Methylresorcinol, Sodium Benzoate, Hydrolyzed Keratin, Polyquaternium-53, Phenoxyethanol, 4-Amino-2-Hydroxytoluene, Potassium Sorbate, Gardenia Taitensis Flower Extract, Phosphoric Acid, Coumarin.