For a dose of pigment:
Wet hair and apply CHI Ionic Color Illuminate Shampoo evenly throughout. Massage into a lather. Leave in for 1-5 minutes and rinse. Follow with CHI Ionic Color Illuminate Conditioner.
For more intense tones and longer lasting results:
Shampoo hair, rinse and towel dry. Apply CHI Ionic Color Illuminate Conditioner to hair and distribute evenly. Leave in for 5 minutes on low heat and cool down for 10 minutes or 20 minutes at room temperature. Rinse and repeat as desired.
*Consider starting tone and level of hair color as well as porosity when determining shade and timing. Always use gloves. May stain porous surfaces.

Featuring Silk Amino Complex for ultimate color deposit and natural extracts to enhance shine, minimize split ends and nourish the hair. Cleanses hair and scalp and deposits vibrant warm red tones. Recommended for natural hair color and color-treated hair. Use regularly, rotating with your daily shampoo.

Red Auburn
-Recommended for levels 5 (medium brown) -7 (dark Blonde)
-For vibrant warm tones
-Replenish vibrancy and intensity to light red shades

Platinum Blonde
-Recommended for levels 7 (dark blonde) -10 (light blonde)
-Can be used on grey hair to neutralize yellow tones
-Can be used to intensify grey and silver tones

Silver Blonde
-Recommended for levels 5 (medium brown) -10 (light blonde)
-Can be used on brunette, blonde and grey hair to neutralize brassy tones
-Can be used to intensify grey and silver tones.

Key Ingredients:
Silk Amino Complex: CHI Ionic Color Illuminate Conditioners contain Silk Amino Complex conditioning agents to replenish moisture in chemically-treated hair. Natural extract blend of Chamomile Flower, Lavender Flower, Peppermint Leaf, Clary Sage and Comfrey Leaf helps minimize split ends, provides nourishment to support shine and luster, and helps to soften and condition hair.

• Chamomile Flower
• Lavender Flower
• Peppermint Leaf
• Salvia Sclarea (Clary Sage)
• Symphytum Officinale Leaf (Comfrey)